Hey! I'm Tim, a designer researcher marketer from Buffalo, NY. I help organizations bridge the gap between UX design, research, content strategy, and SEO. I love solving web and software usability problems.

What I Do

I balance business and user goals to create things that work. I'm an SEO Strategist full-time and UX Design/Research freelancer part-time. Strengths include:

  • Assessing quantitative data to find pain points in your customer's experience.
  • Conducting and analyzing qualitative research to make data-informed design decisions.
  • A/B testing and presenting findings.

Why I Do It

I loathe bad website and product experiences. They're everywhere. I advocate for good, thoughtful, usable design. I enjoy figuring out why something sucks and how to fix it. I'm here to make your brain hurt less.

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Projects
Basecamp User Onboarding Study

Discovered potential problems within the user onboarding process for Basecamp 3 by conducting moderated usability tests and user interviews.

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Lunch Money Buddy Mobile Prototype

Designed a mobile prototype for an app that allows parents and guardians of school age children to manage various aspects of their kids’ in-school cafeteria lunch accounts.

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Upper Sandusky Library Information Architecture

Conducted stakeholder research, designed, and tested the Information Architecture for a library website redesign.

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