Hi there, Tim here. I'm a design and research strategist from Buffalo, NY who helps organizations bridge the gap between UX design, research, content strategy, and SEO. I love solving web and software usability problems.

About Me
What I Do

I balance business and user goals to create things that work. I'm an SEO Strategist full-time and UX Design/Research freelancer part-time. Strengths include:

  • Assessing quantitative data to find pain points in your customer's experience.
  • Conducting and analyzing qualitative research to make data-informed design decisions.
  • A/B testing and presenting findings.
Why I Do It

I loathe bad website and product experiences. They're everywhere. I advocate for good, thoughtful, usable design. I enjoy figuring out why something sucks and how to fix it. I'm here to make your brain hurt less.

Testimonials
“Tim has a keen understanding for how a site should be organized and how to best lead the user through the site to meet our goals.”
David Courtney, Digital Design Director
"Tim displays a strong commitment to research, and has the ability to develop, test, and execute new strategies like few internet marketers I have known."
Ian McIntyre, Analytics Strategist
Case Studies
Basecamp 3 User Onboarding

Discovered problems in the user onboarding process for Basecamp 3 using moderated usability tests and user interviews. Provided proposed design solutions.

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Lunch Money Buddy Mobile Prototype

Designed a mobile prototype for an app that allows parents and guardians of school age children to manage various aspects of their kids’ in-school cafeteria lunch accounts.

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Library Website Information Architecture

Conducted stakeholder research, designed, and tested the Information Architecture for a library website redesign.

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