I balance business and user goals to create things that work. Strengths include:
People are interesting. I enjoy the process of learning why people do things. Designing without understanding a user's goals is disrespectful. Spending time to properly research the problem being solved and designing the right solution is respectful of the user's time.
Discovered problems in the user onboarding process for Basecamp 3 using moderated usability tests and user interviews. Provided proposed design solutions.
Designed a mobile prototype for an app that allows parents and guardians of school age children to manage various aspects of their kids’ in-school cafeteria lunch accounts.
Conducted stakeholder research, designed, and tested the Information Architecture for a library website redesign.