Hey! I'm Tim, a designer researcher marketer from Buffalo, NY. I help organizations bridge the gap between UX design, research, content strategy, and SEO. I love solving web and software usability problems.

What I Do

I balance business and user goals to create things that work. I'm an SEO Strategist full-time and UX Design/Research freelancer part-time. Strengths include:

  • Assessing quantitative data to find pain points in your customer's experience.
  • Conducting and analyzing qualitative research to make data-informed design decisions.
  • A/B testing and presenting findings.

Why I Do It

I loathe bad website and product experiences. They're everywhere. I advocate for good, thoughtful, usable design. I enjoy figuring out why something sucks and how to fix it. I'm here to make your brain hurt less.

Basecamp User Onboarding Study

Discovered potential problems within the user onboarding process for Basecamp 3 by conducting moderated usability tests and user interviews.

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Lunch Money Buddy Mobile Prototype

Designed a mobile prototype for an app that allows parents and guardians of school age children to manage various aspects of their kids’ in-school cafeteria lunch accounts.

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Upper Sandusky Library Information Architecture

Conducted stakeholder research, designed, and tested the Information Architecture for a library website redesign.

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